top of page


Short Form Video Addiction: How Our Brains Got Stuck on Reels
How short-form video rewires focus — and simple ways to fix it Remember the good old days? You’d go to school, come home, sit with your...
Kaustubh Mishal
Sep 212 min read


Why Expensive Feels Good and Cheap Feels Bad, Lets decode the buying behavior psychology:
If you’ve ever found yourself shopping for a gift (or anything, really), you’ve probably faced a decision where the price tag is your...
Kaustubh Mishal
Sep 212 min read


How the Contrast Effect in pricing makes You Think Small Add-Ons Are a Steal!
Have you ever walked into a store to buy something big, like a phone, and then ended up paying for additional items that you didn’t...
Kaustubh Mishal
Sep 212 min read


What if your conversation habits are secretly making you boring?
Every day, you make thousands of tiny decisions. What to wear, what to eat, how to respond when someone walks up to you. If your brain...
Kaustubh Mishal
Aug 273 min read
bottom of page