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The Real Reason Your New Year Goals Aren’t Lasting
January always starts the same way. A fresh notebook. A new app. Big promises made quietly to yourself. This year will be different and then, somewhere between week one and week three, it fades. Not with a dramatic decision to quit. But with a pause. A skipped day. A soft “I’ll restart tomorrow.” and Tomorrow rarely comes. It Wasn’t Lack of Motivation If your New Year goals didn’t last, it’s tempting to blame yourself. Not disciplined enough. Not consistent enough. Not seriou

Kaustubh Mishal
Jan 92 min read


Short Form Video Addiction: How Our Brains Got Stuck on Reels
How short-form video rewires focus — and simple ways to fix it Remember the good old days? You’d go to school, come home, sit with your...

Kaustubh Mishal
Sep 21, 20252 min read


Why Expensive Feels Good and Cheap Feels Bad, Lets decode the buying behavior psychology:
If you’ve ever found yourself shopping for a gift (or anything, really), you’ve probably faced a decision where the price tag is your...

Kaustubh Mishal
Sep 21, 20252 min read


How the Contrast Effect in pricing makes You Think Small Add-Ons Are a Steal!
Have you ever walked into a store to buy something big, like a phone, and then ended up paying for additional items that you didn’t...

Kaustubh Mishal
Sep 21, 20252 min read


What if your conversation habits are secretly making you boring?
Every day, you make thousands of tiny decisions. What to wear, what to eat, how to respond when someone walks up to you. If your brain...

Kaustubh Mishal
Aug 27, 20253 min read
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